Some people thinks that the SEO (Search Engine Optimization) is not worthy to their business in recent days. But it is not like that SEO is always useful for an online portal and for online business. But, the way of working is totally changed since the search engines like Google is strict toward their guidelines in order to stop the spam. They invented and keeps on inventing various algorithm like Panda, penguin, pigeon, humingbird Etc. to stop the spam on the search engine.
But recently, Google has decided that there will be no announcement of Google algorithm From May 2015. After May 2015 some of the sites have observe big fluctuations into there webmasters and analytics. But they don’t know exactly what algorithm is rolling out. So we have to work more sensibly for better results.
As you all know, content is the king in the todays phase of SEO and it is getting more important to have unique, useful content on the site, from which users can get useful knowledge is actually worth. So, in order to get higher rankings and traffic, content plays an important role. If you have strong On-page SEO and have good quality content, then 60% of the rankings can be achieved automatically, without making any backlinks.
Well, now we are going to talk about the Moderan Age of SEO 2016. As we all know that the SEO have major two parts:-
- On-page optimization
- Off-Page optimization
On-page Optimization –
On-page optimization is one time work for a website. Without On-page optimization SEO is incomplete. It’s all about to optimize the content, Meta tag etc, to improve the ranking in the search engine. To make a good On-page optimization you have to focus on the content provided in the site, Keyword density, avoid to use Keyword stuffing that will sure make a good impact on your site rankings.
A simple checklist By Backlinko, that will bring in more search engine traffic from every piece of content that you publish:
Off-Page Optimization –
Off-page optimization is a long term process for getting the backlinks from other websites to improve the Page Authority (PA), Domain Authority (DA) and Moz Rank of the website. In this process we have to perform various tasks like Business Listing, Social Bookmarking, blog commenting, Infographic Submission, Image submissions etc.. That’s all we do generally. Every organization have their different style to perform off-page activities.
I’m going to share some off page activities which helps. To increase the website traffic as well as the improvement in PA, DA.
This are the following tasks I refer to perform the most:-
- Business Listing :- Must do activity for the local search traffic because this activity helps your online business to get visible on the search engines.Make sure that the site you are using is indexed by the all search engines. That will make a good impact in your rankings too.
- Social Bookmarking:- Stumbleupon, Scoop.it & Reddit these three site are the most useful social bookmarking sites. These sites will help you to increase in mass number of traffic in to your website. Note: Use your best content on reddit and into the relevant subreddit or you will get yourself shadow ban in that place. There are also other sites which you can easily find in search engines. But make sure that the link you are creating should not be a NO-INDEX.
- Image Sharing :- That will helps your website to drive traffic using sites like pinterest, Imgur, etc,.
- Product Sharing :- If you are handling an e-commerce platform then you must do product sharing to increase the visits as well as conversions.
- PPT & PDF’s
- Article Submission (Guest Posting)
- Press release Submission
- Question Answers
- Company Profile Creation
- Forum & Blog Commenting
- Social Sharing :- Twitter, G+, Facebook etc.
- Classified Ads Posting
- Coupons
You can use these tasks that will definitely help to increase the PA, DA, & Moz Rank. But always try to build Dofollow links that will only way to pass the link juice from other site.
You can contact me by comment if you have any questions.
